It’s easy to build a website, in fact that simple with minimum assistance my child could do it however you can build and an amazing website and have it there for all the world to see but you have to get them there first.

There are many common errors that can effect your SEO, one or two if your content is still relevant will not cause massive implications on your organic search results. There are so many types of SEO red flags though and having a more than just a couple can really affect your ranking.

Duplicate Content

Google defines duplicate content as substantive blocks of content within domains that either completely match other content or are appreciably similar.

Google

Valuable and unique content is key within Google and other search engines as their goal is simply to make sure that when a person asked the search engine for an answer or information that they are giving the exact information that they need.

If you have duplicate content you are competing against yourself essentially and Google will not know which one to rank for.

Running both HTTPS and HTTP versions of your website is a often overlooked by people as search engines will see both versions and all your content will be duplicated.

Solutions

Do either of the following:
– Redirect your HTTP page to the HTTPS version via a 301 redirect
– Mark up your HTTPS version as the preferred one by adding a rel=”canonical” to your HTTP pages

Page Load Speed

Page load speed really effects the user experience and often if a site takes too long to appear whether this be on mobile or desktop versions user may give it massively increasing your bounce rate which is a major issue in itself.

When being crawled your site will be assessed on the HTML code so going back to the basics this is the building structure, images, JS and CSS code are not factored into this analysis.

Solution

Make sure you have a great hosting service as this will be a major factor in this, look at the stats for down time .

I use SiteGround and never had an issue with my site audit reports relating to page speed, I did choose them for a number of other reasons too which you can read about further on the choosing hosting and platform section.

Unsecure Website

Browsers now will tell people they are about to view insecure content which is a major turn off for viewers as you lose their confidence straight away and a lot of your traffic will bounce.

Keyboard with a padlock on it
.Computer security or safety concept. Laptop keyboard with lock password 2017 and chain. 3d illustration

Solution

Make sure that your site is HTTPS which is done easily with SSL function that your hosting should provide free and only link internally and externally with HTTPS sites. Not only does your site need to be trustworthy but you need to be seen as recommended trusted resources.

Not Using Alt Attributes For Images

Alt attributes are used by search engines to understand the content of your image. This certainly affects the user experience of people with visual impairment as they will often use a screen reader to tell them about the pages and images they are viewing.

If you do not use these alt attributes you also miss the chance of getting a better placement in ranking as many people will use image search results.

Google gives more information about alt attributes which I would suggest you have a quick look at.

Solution

Be very obvious in your image descriptions, make sure that you really detail what is on the image.

Using No Follow Links Internally

Internal no follow links – do you not trust your own data? If you don’t why should Google trust your information. With a no follow attribute you are telling the crawler not to follow the link. What are you hiding?

Solution

Make sure that all internal links are not ‘nofollow’, your site should have a free flow through all the information internally.

Not Enough Text

If you have less than 200 words within a page or post you could trigger as SEO warning, even if you have a picture post you can add some words to it.

Solution

200 words is easy to come up with as a minimum on all your sections, the more text that you have as long as it’s relevant will give you a higher ranking.

Missing Headings

Headings help define your content to search engines and users. If an <h1> tag missing, search engines may place your page lower than they would otherwise. Besides, a lack of an <h1> tag breaks your page’s heading hierarchy, which is not SEO friendly.

Solution

Headings are a great tool for the user experience to really break up the data and allow a better read. There is nothing worse than blocks of text that someone has to try to decipher, a large percentage of people will scan read for a second or two and if they are pointed to something relevant they will stay.